Our Aims
The Wallach Project (e.V.) was founded by descendants of those three brothers with the aims to preserve, to re-tell, and to re-imagine the Wallach company’s important artistic and cultural heritage.
PRESERVE – RETELL – REIMAGINE
We aim to preserve the Wallach company’s heritage – its history and artistic practice, as well as its artefacts, collections, designs, motifs and exhibition materials through the creation of a digital catalogue and online platform where this heritage is available to the public.
We aim to re-tell the story of the Wallach brothers to inspire and inform – what can we learn from this history now? How can the Wallach story help open up space for conversation; about belonging, about exile, about the past’s impact on our present. We will collaborate with public institutions and artists and use the Wallach textiles and folk art to encourage different perspectives to meet, for stories to be shared, and for the social practice of remembering together to be explored.
We aim to re-imagine Wallach designs for the present day. The Wallach brothers were designers and retailers of folk art, but they also collaborated with artists and makers from a diversity of disciplines to re-interpret folk art for contemporary, urban audiences. One of their hallmarks was the ability to constantly evolve and adapt designs to changing tastes. In the same spirit, we invite collaboration with those who wish to re-imagine signature Wallach designs today.