Re-telling the past : Re-imagining the future
The Wallach Project explores themes of belonging and home, and how they relate to our personal and collective histories.
We do this through collaborative exhibitions, public events, educational programs, and creative partnerships that inspire dialogue and empathy, explore the past’s impact on our present, and foster a shared sense of identity and community.
Our Aims
We preserve the Wallach company’s heritage for the general public by maintaining and updating a digital catalogue of its history and artistic practice, as well as its artefacts, collections, designs, motifs and exhibition materials.
We re-tell the story of the Wallach brothers to explore the meaning of belonging and home – what can we learn from the legacy of the Wallachs now? How can their story help open up space for conversation; about belonging, about shared commemoration, about the past’s impact on our present.
We re-imagine Wallach designs for the present day. The Wallach brothers constantly evolved and adapted their designs to the changing tastes of urban audiences, collaborating with artists and makers from far and wide. In the same spirit, we invite collaboration with those who wish to re-imagine signature Wallach designs today.
Explore The Wallach Collection
The Wallach story is a story of creativity, of belonging, and of loss.
It is a story of Jewish brothers, who helped make the dirndl dress fashionable, whose costumes were worn by performers and princesses; and whose textiles and homewares adorned the most upscale salons.
It is a story of the holocaust. Those same Jewish brothers, purveyors to the royal court, celebrated for their contribution to culture, forced to hand over their business to the Nazis; two of the brothers escaping Germany for America; the other murdered at Auschwitz.
And it is a story of renewal. The business returned and revitalized after the end of the war until its doors closed in 2004. Now, through descendants of those same brothers, a new chapter in the Wallach story – of remembering the past, of exploring the past’s impact on the present, and of re-imagining that past in today’s world.
Support the Project
Your contribution will help us safeguard precious objects that capture the essence of our past. By supporting our cause, you’re ensuring that these invaluable pieces of history continue to educate, inspire, and connect future generations. Join us in preserving our shared heritage and making a meaningful impact today.